Plus see real-life examples of successful dental practice ads.
Facebook ads are an amazing tool for dentists to grow their practice and bring in more specialty treatment patients, like implants, Invisalign, or cosmetic dentistry… if you know what you’re doing.
This ad alone brought in 41 implant leads in about 3 months, which was part of a bigger campaign that brought in over 60 implant leads in three months:
The problem is most dentists have NO design or writing experience.
If you’re struggling to get Facebook ads working for your practice, you’re in the right place.
Here’s what I’ll show you:
- 13 steps to setup Facebook ads for your dental practice
- 6 sample ads you can use to get started
If you want help setting up your lead ads, start by taking our Facebook ads assessment > Will Facebook Ads Will Work for Your Practice?
If you’re just starting out with FB ads, I recommend starting with lead ads. These are ads that don’t require any special webpages or landing pages, instead the opt-in form is available right in Facebook so users don’t have to go anywhere to opt-on, shown below:
This allows users to click one button, fill in their info that they’re interested in your offer and then Facebook will give you their info to follow-up with them.
This has generated a lot leads for our clients but I’ll warn you that it’s only worth doing if you have a system in place to follow-up with the leads. Many of the leads won’t call in on their own and you need front desk staff to reach out to them to set up their first appointment.
If you have questions about the best follow-up steps to use, send me an email at firstname.lastname@example.org
How to Setup Facebook Lead Ads
Step 1. Go into your ads account and then from the top left dropdown menu, select Power Editor.
Step 2. Click the Create Campaign button.
Step 3. For the Campaign Objective, choose Lead Generation.
Step 4. Name your Campaign, Ad Set and Ad. Here’s how I like to set my naming conventions:
- The Campaign: whatever the offer is (i.e. $500 off Invisalign)
- The Ad Set: targeting info like Male and Female, 25-40, 5 miles around Toronto
- The Ad Name: Image 1, Image 2, etc because you’ll typically have 4-6 that you’ll try.
Step 5. Click the save to draft button in the bottom right corner.
Step 6. Click on the Campaign name.
Step 7. Now you’ll be in the Ad Set tab. Click on the edit button.
Step 8. Select your daily budget and demographic info. I recommend leaving:
- The custom audience
- Detailed targeting
- The Optimization and Delivery Section
At least until you understand the basics.
I recommend turning off the Instagram placement option just to keep things simple for now.
Once you’re done with your demographic targeting, you’re done setting up the Ad Set.
Step 9. Click on the Ads tab to start editing Image 1. This is what actually shows up on your ad.
Step 10. This part is pretty easy, just upload the image you want to use and write the offer info. You’ll see the mock-up of your ad appear on the left side so you can preview it before it goes live.
Step 11. Next, click the Create Lead Form button. This is what your leads will see when they click the button on the ad. You can write more info about the offer here, use a different image, and decide the info you need to collect from people. We typically require name, email, and phone.
Step 12. Once your ad is totally setup, I recommend duplicating this ad and making 4-6 total ads to test against each other.
Step 13. When all your ads are ready, just click the Review Draft Items in the top right corner and click Confirm to make them go live.
Real-Life Examples Of Successful Dental Practice Ads
Below are some ad offers and creatives you can use to get you started or give you an idea of what you can offer:
Want to see if Facebook Ads are right for your practice?
Facebook ads aren’t a good fit for every practice. Offices MUST have certain things in place before starting paid ads, including a high number of positive online reviews and well trained front office staff.
To find out if your office is ready to run ads and grow your practice using Facebook ads, click the button below to take our Facebook Ads Dental Practice assessment now.
If you have questions or would like help setting up your ads, email me at email@example.com.